10 Top Tips for Power-Point Presentations

From Power-Pointless to POWER – POINTS

PowerPoint is a remarkable piece of software much beloved of presenters and perhaps much feared by delegates.

What could be a real boon to the presenter and a way of enhancing the key messages within a presentation is often reduced to an ordeal from the point of view of the audience. “Death by PowerPoint” may not be a criminal offence (yet) but it is certainly the best way to generate disinterest and de-motivate an audience.

So if you intend to use PowerPoint consider the Top 5 Hates as reported by colleagues and other delegates who have endured many hours of corporate training presentations.

1. Slides with a fantastic graphic/corporate feel which obliterate the text!

2. Slides with several lines of text that cannot be read without the use of the Hubble Telescope!

3. Wording on slides that are simply READ out by the speaker – often with their back to the audience!

4. Slides that have bouncy-text or other over-used transition effects and animations!

5. An endless sequence of slides which do nothing to challenge, elaborate or develop the point being made by the speaker.

There are others but these ‘top 5′ represent the most common mistakes that can be easily rectified by the three stage process we recommend for all presenters.

PLAN -the presentation; it’s aims; what you want to achieve from the presentation; consideration of the target audience;

PREPARE – do the research; consider the emotional hooks; remember that you need to tell the audience what you are going to tell them; tell them and then remind them that what you have told them; ensure you communicate “value” and “solution” rather than product attribute or benefit; prepare yourself – rehearse, work on your voice, turn nervous energy to your advantage.

PRESENT – with attention, with clarity, with humour, with passion.

When I was training as a teacher a colleague said to me:-

“Alan, when giving a lesson tell them what you’re going to tell them; tell them and them tell them what you’ve told them”

Great advice.

Prepare the audience for what they are about to hear; outline the key points you want to make; tell the story and then review the key points. Simple!

So here’s my top 10 rules for effective powepoint presentations

  1. Know your audience and shape your presentation accordingly
  2. Avoid the use of highly coloured or graphic rich backgrounds
  3. Avoid overuse of amimations
  4. Avoid overuse of sounds like ‘click’, ‘swish’ and ‘ding;
  5. Aim for one key point plus meaningful image per slide
  6. Use Key Words for Key Points – a slide is not your script
  7. Make sure all text is visible from the back of the room
  8. Avoid fancy fonts or using more than two different fonts
  9. Do not read the slide to the audience – tell a story around it
  10. Do not read the slide to the audience – ellaborate upon it

Yes number 9 and number 10 are the same – deliberately so!

Alan

Presentation Topics

Great news, you have a second interview. As part of the hour long meeting they want you to present for twenty minutes on… oh my goodness, the subject of your choice. Where on earth do you start with deciding a subject. Should you go professional, serious, fun, talk about something you have done, something you are doing, somewhere you have been?

If you are working with a recruiter ask them if they know what previous candidates have presented on and which of those people were successful. If three out of the last ten people interviewed were hired and they all presented on how to sell widgets in an emerging market then that is probably a topic that the interviewers like; or if you don’t think you could do that subject justice you at least know that work related is a good route.

In general, a good starting point for your choice is subjects you are passionate about. People say that sex sells (although I wouldn’t recommend that as a presentation topic unless you are going for a sex industry related job). I would suggest that passion sells and that sex and passion, at least sometimes, are related. One thing we know you are passionate about is this job. This is the role you have envisioned and dreamed about. You are truly passionate about getting it and what a good fit you will be once you’re hired. What a compelling topic; how about ‘My first six months as ‘XYZ”? Six slides either month by month or subject by subject if the role has six categories within it. Think it through carefully. What will you do? How will you do it? Who will you do it to? When will you get a previously mentioned desired result? Why are you going to be successful? Write notes as and when you think of them. Keep a sheet of paper near you over the next couple of days and just keep scribbling things down. Then sit and start to make sense of what you have. Format it. Add some pictures, graphs, charts. Write notes to go with the slides. Review them again the following day. Rehearse your presentation. Is it sounding good? Does it give the message you are trying to convey? Are you passionate in your presenting of it?

Oh this is so exciting… good luck; go and wow them with your thoughts, ideas and enthusiasm!

For help putting together a presentation or making the transition from where you are to where you want to be please contact one of our Consultant Coaches at [email protected]

Virtual Shopping Experience: Evolution of User Experience

If you plan to completely transform a user experience regarding their perception of utility, efficiency, and ease of use of your offerings, a phygital or virtual shopping experience is the way to go.

What consists of a good user experience for your user?

Let’s understand his stage from exploring to consideration to buying stage.

Customer reviews, humanizing technology, personalizing it, giving product demos with clarity are some of the ways to optimize your selling experience.

Great! How do I do it for a premium product that I want to sell as a brand?

Consider, you are the buyer, and you are in the middle of a pandemic with a stated need for a product. So you check it out online, compare, read various reviews from various sources, and plan to hit the “Buy Now” option finally.

Wait, what if you couldn’t feel satisfied during the interest stage where you explore the product features? A buyer usually requests a demo.

Great, we are still taking the prospect towards the completion of a sales funnel. Not to forget, the customer is considering your product even now.

Hang on; we will make a sale! Just another step!

The selling is dependent on the demo stage for informed decision-making. You ask your salesperson to use their best technology to showcase it in the best manner to the customer.

Introducing PHYGITAL EXPERIENCE, a perfect blend of online and offline modes to allow the user to interact in real-time, solve queries and pay in a single demo.

A single sale may make or break your sales journey and earning potential for your revenue.

Phygital: Understand the market leadership strategy

In this competitive landscape, there are three strategies for market leadership:

Operational Capabilities: automate, streamline and reduce cost ———————–à Cost-leadership
Personalized CX: Unique services and customize need-basis—————————–àPersonalization
Product Leadership: Align all organizational goals to customer needs —————–à Customer-centric approach
Product leadership includes phygital experience wherein you create memorable experiences for the customer that typically leaders seek to create.

How does it happen?

You master the knowledge and collaborate it for all of your organizational disciplines.

Here, we are talking about experiences that companies like Apple & BMW create.

Phygital: Evolve CX and Enhance Revenue by Reducing Dissatisfied Customer Cost

Now, you would ask – Does my business have such resources and capabilities to implement this plan?

Yes, this process is cost-extensive, and you can optimize your user experience using phygital capabilities from an outsourcing expert.

You are virtually transferring your customer problems to a physical store that provides a fluid, agile, and qualified customer experience. Retaining customers and acquiring new users can only be possible by winning their loyalty and engagement, regardless of the industry.

Are you convinced to adapt to this strategy? Phygital can serve as an essential asset for both your online and offline sales channels. In addition, customers interact on various media channels. Therefore, organizations need to invest in integrated marketing to allow customers to communicate over their preferred channels. It forms a fundamental base for phygital strategy in any organization.

Here is how your organization can implement it to achieve higher revenue:

Integrated Marketing: Providing your customers an omnichannel experience to engage them on the higher side with your brand. Buying online became an essential culture for all of the offline stores. Brands that were already on online mode gave more importance to their online way. Majority of the Gen Z are usually online buyers, whereas Gen Y usually compares prices before purchasing products. Brands need to create a decisive advantage for themselves by understanding their customer priorities.

Use technology in the right way: Here, we aren’t investing in high-end technologies but in implementing technologies in the right way that we have at our disposal. Simple tasks like QR code, phone to desktop links, and artificial intelligence significantly raise your target group’s immersive behavior. Use phygital to achieve the perfect online world, which is interactive and reduces missing opportunities at the end of the funnel.

A Mix of Online and Offline World: One way is to have various channels for a superior customer experience. The other way to apply phygital and combine the online and offline world is to have communication pre, post, and during the purchase journey. Answer everything from payment method to shipping during one single customer touchpoint through virtual commerce. Once the customer feels that the brand is reaching out to them, you will gain a competitive edge.

Provide Memorable Experience: Remember an advertisement that you couldn’t take your mind off? The trip you went on last time to the mountains was an unforgettable experience. Can you give such demo or product experiences to your exceptional customers? Brands can use sensory or experience marketing to create memorable experiences from your brand adventures. Such sensations usually are stored in brain memories for a longer duration. That is how you can manage to stand out from other brands.

Conclusion

We have learned so far that we need to connect to the customers from a closer view. Give them experiences that build memories that are shared over and over again over social media. Build an omnipresent digital world and offer a brand engagement that no other brand would have done so far.