Presentation is Everything – Part I – (The Presentation of Your Business by Others)

The way you present yourself and your business is just as important as how others present your business. Word of mouth is the most powerful marketing tool that exists. Do you know what others are saying about your business? It is important to ensure that the buzz around your business is positive and that all begins with you. People will present your business to others as you present it to them. If you’ve written your name and number on a “post it” note, that presentation style will inevitably be replicated.

When you promote your business during networking events or trade shows, consider what is being translated to the person on the other end of the table. What will they take away from their interaction with you and your company? The opportunity to present your business to another is a gift and a tool that should be used to show people the value of your product or service.

Whether it is your shining personality, amazing promotional materials or a special service you offer, you must provide a catalyst for buzz. For someone to want to talk about you or your business positively, you must exceed their expectations. Decide how you will exceed expectation and present yourself and your business around that concept. Everyone has strengths, find yours and play on them. If you do not know what yours’ are ask someone. Know what makes you and your company special and make sure every person you meet gets a glimpse at it. Not only will it intrigue them to know more about you, but they will want to tell others of their discovery.

When this happens, the presentation of your business will be left in the hands of others. Make sure they are well equipped to represent you as you wish to be represented. Remember, it is not whether or not you have something valuable to offer that is in question. It is whether or not people take it away from your presentation and can replicate it.

Virtual Shopping Experience: Evolution of User Experience

If you plan to completely transform a user experience regarding their perception of utility, efficiency, and ease of use of your offerings, a phygital or virtual shopping experience is the way to go.

What consists of a good user experience for your user?

Let’s understand his stage from exploring to consideration to buying stage.

Customer reviews, humanizing technology, personalizing it, giving product demos with clarity are some of the ways to optimize your selling experience.

Great! How do I do it for a premium product that I want to sell as a brand?

Consider, you are the buyer, and you are in the middle of a pandemic with a stated need for a product. So you check it out online, compare, read various reviews from various sources, and plan to hit the “Buy Now” option finally.

Wait, what if you couldn’t feel satisfied during the interest stage where you explore the product features? A buyer usually requests a demo.

Great, we are still taking the prospect towards the completion of a sales funnel. Not to forget, the customer is considering your product even now.

Hang on; we will make a sale! Just another step!

The selling is dependent on the demo stage for informed decision-making. You ask your salesperson to use their best technology to showcase it in the best manner to the customer.

Introducing PHYGITAL EXPERIENCE, a perfect blend of online and offline modes to allow the user to interact in real-time, solve queries and pay in a single demo.

A single sale may make or break your sales journey and earning potential for your revenue.

Phygital: Understand the market leadership strategy

In this competitive landscape, there are three strategies for market leadership:

Operational Capabilities: automate, streamline and reduce cost ———————–à Cost-leadership
Personalized CX: Unique services and customize need-basis—————————–àPersonalization
Product Leadership: Align all organizational goals to customer needs —————–à Customer-centric approach
Product leadership includes phygital experience wherein you create memorable experiences for the customer that typically leaders seek to create.

How does it happen?

You master the knowledge and collaborate it for all of your organizational disciplines.

Here, we are talking about experiences that companies like Apple & BMW create.

Phygital: Evolve CX and Enhance Revenue by Reducing Dissatisfied Customer Cost

Now, you would ask – Does my business have such resources and capabilities to implement this plan?

Yes, this process is cost-extensive, and you can optimize your user experience using phygital capabilities from an outsourcing expert.

You are virtually transferring your customer problems to a physical store that provides a fluid, agile, and qualified customer experience. Retaining customers and acquiring new users can only be possible by winning their loyalty and engagement, regardless of the industry.

Are you convinced to adapt to this strategy? Phygital can serve as an essential asset for both your online and offline sales channels. In addition, customers interact on various media channels. Therefore, organizations need to invest in integrated marketing to allow customers to communicate over their preferred channels. It forms a fundamental base for phygital strategy in any organization.

Here is how your organization can implement it to achieve higher revenue:

Integrated Marketing: Providing your customers an omnichannel experience to engage them on the higher side with your brand. Buying online became an essential culture for all of the offline stores. Brands that were already on online mode gave more importance to their online way. Majority of the Gen Z are usually online buyers, whereas Gen Y usually compares prices before purchasing products. Brands need to create a decisive advantage for themselves by understanding their customer priorities.

Use technology in the right way: Here, we aren’t investing in high-end technologies but in implementing technologies in the right way that we have at our disposal. Simple tasks like QR code, phone to desktop links, and artificial intelligence significantly raise your target group’s immersive behavior. Use phygital to achieve the perfect online world, which is interactive and reduces missing opportunities at the end of the funnel.

A Mix of Online and Offline World: One way is to have various channels for a superior customer experience. The other way to apply phygital and combine the online and offline world is to have communication pre, post, and during the purchase journey. Answer everything from payment method to shipping during one single customer touchpoint through virtual commerce. Once the customer feels that the brand is reaching out to them, you will gain a competitive edge.

Provide Memorable Experience: Remember an advertisement that you couldn’t take your mind off? The trip you went on last time to the mountains was an unforgettable experience. Can you give such demo or product experiences to your exceptional customers? Brands can use sensory or experience marketing to create memorable experiences from your brand adventures. Such sensations usually are stored in brain memories for a longer duration. That is how you can manage to stand out from other brands.


We have learned so far that we need to connect to the customers from a closer view. Give them experiences that build memories that are shared over and over again over social media. Build an omnipresent digital world and offer a brand engagement that no other brand would have done so far.

Negotiating and Team Building Ideas

Teams are dynamic entities in their own rights. By expanding a negotiating group, additional talents and perspectives are introduced. Additional members also increase communication and focus challenges. This can be beneficial to the process; or detrimental.

Like all other aspect of negotiations or management, teams need to be managed.

If you are leading a negotiating team, manage the people on your team. Especially if they are “professionals”. You are responsible for their preparation, research and the role they will play. Too often clients delegate the preparation and research aspects of a settlement conference to their legal staff. This would be fine if the issues were going to be resolved by simply applying legal principles. When it comes to other issues and overall strategy, the responsibility is ultimately vested solely with the lead negotiator. Insure that everyone on your team knows their role, is prepared and, most importantly, that you have set the global strategy for the session and the parameters for settlement.

If the other side brings in a team of negotiators, you can take steps to manage their team as well. How do you do this? By applying small group leadership tactics:

- Welcome them to the negotiation and indicate your appreciation of what they can lend to reaching an accord.

- Observe the other team’s pecking order and note who your prime opponent defers to, if anyone. This will tell you who the real decision maker is.

- Interview each new member of the team as to their role, qualifications and specific area of expertise.

- State clearly and concisely the objective of the day’s discussions in a fashion to get agreement on what will be discussed.

- Ferret out areas where the other team members appear to not agree fully. This is best done by asking one person a specific, target question while observing another’s reaction to the response. Typically the non-verbal communications will indicate any discord.

- Ask questions of members on the other team not specified as experts in the area to see how the team responds and to uncover latent leaders to be dealt with or possible fissures in their opinions.

By taking the lead in this regard, you will be establishing your role as the overall discussion leader. You are setting the agenda and can direct the course of discussion. Remember, negotiations is basically small group management. If you can establish an informal leadership role, you will have much more control over the outcome of the session.